What LINE-X Australia Do For You

Marketing Support to Help Build your Business

Part of the LINE-X culture includes a creative approach to marketing. Through national advertising and public relations, as well as local and regional marketing support, LINE-X emphasizes the quality and versatility of the LINE-X brand.



We offer a collection of advice, tools, and best marketing practices for your store. If it works, we share it.

  • Marketing Plan
  • Event Management
  • Advertising
  • Promotions
  • Public Relations
  • Social Media
  • Website
  • Collateral


As a franchise owner you have the ability to join with other franchises in your area to maximize your marketing reach.

  • Events / Trade shows
  • Regional Publications
  • Radio


Through national advertising, promotions, and sponsorships, LINE-X can help increase awareness and create loyal customers for your location.

  • Print and digital ad campaigns build brand recognition
  • Public relations and social media energize fans and boost consumer awareness
  • Creative development and design keep our brand fresh and consistent
  • Events and trade show programs educate consumers
  • Sponsorships engage key and target markets


We play in a global marketplace. Our marketing and public relations efforts influence public perception around the world.

Enhance Your Existing Business Already a business owner? Congrats! LINE-X can be a great addition to your existing business.

In fact, enhancing your current product and service offering with LINE-X is pretty easy. If you already have a business foundation and staff of employees, then your start-up expenses will be considerably lower than those (required or incurred) of the traditional “greenfield” new Franchise. With an established business system in place and a powerful brand name like LINE-X in your corner, you can set your business apart from the rest.

LINE-X has your back As a member of the LINE-X Franchise Network, you immediately benefit from joining a family of over 550 locations worldwide and a strong support network.


Your business guru.

Tech Hotline

If you have a problem,
if you need it fixed ASAP,
you can call the Tech Hotline 24/7.


Get everything where you need it,
when you want it.


A rotating mix of our best
and brightest Franchisees,
we share ideas, inspiration,
and resources.

much more!

Ask our franchise team about
how you can convert your store
into a LINE-X Franchise.

Winning partnerships

LINE-X is devoted to demonstrating leadership in the spray-on bedliner, automotive aftermarket, and protective coatings industry by increasing brand exposure and driving business to your door.

We work with exciting brands like:

  • Craig Morgan, country music star
  • West Coast Customs
  • DUB Magazine
  • And Others

Online Portal Everything you need to run your LINE-X business effectively in one easy to use web portal.

Up to the Minute
Lead Tracking

Receive and manage leads easily — stay on track with an active lead management system that notifies you when new leads come in, organizes and monitors lead progress, and creates custom lead reports.

Warranty Database

Enter, track, search and review all customer warranties.

Quick Access to
the Tools You Need

Sales tools, warranty info, quote calculator, company news, messages, training videos, marketing tools and product data — all in one place.

Manage Your Business
On The Go

Everything in the LINE-X Portal is optimized for tablet viewing and interaction.

Website Management

The LINE-X Portal allows you to update your Franchise website with fresh content and the latest info.

Retail design

As a LINE-X Franchisee, you have the potential to create something unique in the automotive aftermarket: a one-stop retail experience offering industry leading spray-on bedliners, award-winning protective coatings, and an exclusive brand of truck accessories. At the heart of the one-stop-shop concept is the LINE-X Customer Experience. Aimed at creating a lasting impression, the showroom design emphasizes a strong lifestyle brand presence built with modular components to fit any retail space. Our goal is to make it easy and affordable to create the ultimate LINE-X Customer Experience.

New Franchise Training

Here at LINE-X, our Franchise Network is our most important responsibility. Because of LINE-X’s dedication and responsibility to our Franchise Network, and in an effort to aid in the success of a new Franchise owner, we offer a comprehensive three-week training program — one week onsite at LINE-X headquarters in Huntsville, AL, and two weeks onsite at your new LINE-X Franchise location.

Week One

During Week 1 of New Franchise Training, Franchisees will receive the advanced training needed to provide your customers with the highest level of quality service, and offers training in areas such as Sales, Marketing, Business Accounting, Introduction to Products and Applications, Human Resources, as well as a host of other classes catered toward providing a comprehensive training experience focused on the effective and profitable operation of a LINE-X Franchise.

Week Two

During Week 2 of training, a Technical Representative will arrive at your location to assist you with final installation of your equipment package as well as conduct technical training in its proper use and care. This technical training week at your facility offers you the unique ability to train in your shop, with your equipment, on your turf.

Week Three

The final week of training will be conducted by your designated Regional Manager. This expert business operations consultant will provide you with additional support and training focusing on key areas such as: Outside Sales, Quality Customer Service, and Franchise Operations.

Certification of Training

Upon successful completion of this extensive three-week training program, LINE-X Franchisees will be certified LINE-X applicators and prepared to run a successful LINE-X Franchise. There will also be continued support, and ongoing training as new sales techniques, products and application techniques are developed.

Our detailed training program and dedicated staff of trainers is another demonstration of LINE-X’s commitment to helping our Franchise Network exceed expectations for every customer in every location.

Ongoing Operations Support

Your strength is our strength

LINE-X is proud of the excellent support systems available to LINE-X Franchisees. Ongoing support is provided before and after you open your store. As soon as you join the LINE-X team, you’ll have access to experienced advisors and technicians to help you get started and keep your business on track.

Ongoing product development

Training doesn’t end when your store opens. Refresher and advanced training courses are available and sometimes required as new products and techniques are developed.

equipment and supply procurement

LINE-X offers an in-house procurement service and will provide all necessary equipment and supplies at a special Franchise price. We work with our Franchisees regularly to develop and utilize innovative new products, services, and operational systems to adapt to aftermarket trends.


As a LINE-X Franchise you will have access to a Technical Team that will assist with the initial set-up and installation of your LINE-X equipment and will work to train your staff in application and maintenance procedures. Tech Support is available 24/7 to assist with any technical problems that may arise.

sales programs

We routinely collect best sales practices gathered throughout the LINE-X network to maximize sales efforts in both wholesale and retail markets.